A year following the integration of Backlight’s Wildmoka platform into their digital workflow, Mathrubhumi has witnessed a remarkable expansion of its digital presence. Real Image, a prominent media solutions provider, played a pivotal role in Mathrubhumi’s journey towards embracing a digital-first strategy.
The impact of Wildmoka on Mathrubhumi’s digital footprint became evident within weeks of its adoption in 2022. Mayura M S, Director – Digital Business at Mathrubhumi, stated, “As we celebrated our centenary, we sought solutions to expand our digital reach without significantly increasing our operational costs. After a comprehensive evaluation of available options, the cloud-based Wildmoka platform emerged as the natural choice. Over the past year, Wildmoka has not only boosted our digital rankings but has also fueled non-linear growth in viewership, all the while significantly enhancing productivity. Real Image’s enthusiastic involvement added to our overall satisfaction.”
Wildmoka empowers broadcasters and rights owners to produce and deliver content from any source to any destination, in any format, rapidly and at scale. The solution streamlines most operations with a ‘Single Click,’ simplifying publishing workflows and automating tasks like adding overlays, pre-post rolls, thumbnail decoration, selecting destinations with pre-filled metadata, and outputting content in the relevant aspect ratio.
Joseph Kumpail, Head of Social Media at Mathrubhumi, emphasized, “In addition to enabling rapid publishing, enhanced live streaming, and efficient editing, Wildmoka helped us manage the churn through its quick onboarding, reducing the learning curve for our social media teams. Using Wildmoka, our story publishing time has decreased by two-thirds, resulting in a remarkable 120% increase in viewership.”
S. Shankar Bhat, Head of Product Management at Real Image, commented, “Through Wildmoka, Real Image has empowered several prominent broadcasters to adopt a digital-first workflow, facilitating swift and efficient content dissemination across all digital platforms. We are delighted to witness Mathrubhumi achieving its desired results and experiencing a substantial return on investment as our partner.”
In a dynamic digital content creation and consumption landscape, innovative digital solution providers must adapt swiftly to industry trends and set new standards. Jakob Hummes, Director of Channel Sales at Backlight, shared, “The Backlight team engages in continuous dialogue with customers and closely monitors industry developments. We are committed to pushing the boundaries of what can be achieved with our Wildmoka product line. Post-IBC, we have introduced exciting enhancements, particularly including our live stream production capabilities.”
To discover how the Wildmoka platform can transform your digital workflows and position you ahead of the competition, reach out to Real Image today at mediasolutions@realimage.com.