Operative, a leading provider of solutions for media companies, has unveiled its latest innovation – Adeline, an AI platform designed to revolutionize ad management workflows. The new platform promises to enhance productivity and optimize inventory across the entire revenue workflow, marking a significant step forward in the industry.
Adeline is positioned as the first intuitive AI technology tailored specifically for media companies. It aims to assist users in navigating the complexities of ad management, offering features that streamline processes and improve efficiency. Integrated directly into Operative products, Adeline provides a range of capabilities to drive productivity and accelerate sales.
One of the key features of Adeline is its GPT-enabled assistant, which deeply understands Operative’s technology and each client’s unique instances. This assistant allows users to interact with the platform through chat, providing quick access to data, product catalog, and processes. By asking questions, users can easily navigate the platform and improve workflow. Additionally, Adeline serves as a valuable business intelligence tool, offering data-driven insights on deal status, product pricing, inventory availability, and more.
Moreover, Adeline’s automated plan and proposal generator offer significant benefits for sales teams. By leveraging AI technology, Adeline can instantaneously build infinitely optimized plans and proposals based on the details of the RFP. This feature dramatically reduces the time it takes to create proposals, from hours or days to just minutes, while ensuring that campaign plans adhere to all requirements and follow pricing and product availability in the system. Adeline also maximizes yield by identifying and selecting inventory during the plan creation process.
According to Michael Grossi, CEO of Operative, Adeline represents a major advancement in streamlining processes and improving business intelligence for media companies. He emphasizes that at a time of unprecedented complexity in the industry, Adeline will empower media companies to optimize inventory and accelerate work while providing employees with assistive, conversational AI. Grossi also highlights that Adeline is just the first step in Operative’s development of AI-enabled technology for media companies, with plans for further investment in AI capabilities across their product suite.
Operative’s new AI platform aims to provide media companies with a range of benefits across their organization. Sellers and agents are empowered to work smarter, faster, and with more impact, while sales teams can sell faster and be more responsive to buyers. With the promise of automating tasks and accelerating the speed of work, Adeline is set to supercharge campaigns and customer data with predictive analytics, delivering impactful outcomes for advertisers.
