media management

Red Bee Media delivered live broadcasts of the 2019 Rugby World Cup in Japan for ITV, providing Playout, MCR and Media Management services throughout the entire tournament. With a total of 45 live matches on ITV and ITV4, Red Bee brought over 130 hours of world class rugby to millions of viewers in the UK during the 6-week event. Rigorous planning started in 2018 and included provisioning of extra staff, infrastructure and disaster recovery rehearsals as well as a full world cup simulation exercise ahead of the start of the tournament. Saturday morning’s final between England and South Africa peaked at 12.8 million viewers – which is the biggest morning audience on any UK channel since the royal wedding in 2011.