Da Ai TV, operated by the Tzu Chi Culture and Communication Foundation, a non-profit media group, has made significant strides in Taiwan’s broadcasting industry by implementing SMPTE ST 2110 live production and playout facilities. They achieved this through the deployment of an end-to-end IP ecosystem from Imagine Communications, making them the first broadcaster in Taiwan to adopt this cutting-edge technology.
Established in 1998, Da Ai TV has been a pioneer in Taiwan’s broadcasting landscape. In 2005, it became the first television station in the country to transition to digital broadcasting. This commitment to staying at the forefront of technology and innovation has positioned them as one of the most forward-thinking media organizations in the region.
The decision to migrate to ST 2110 represents a significant operational shift for any media organization. Da Ai TV recognized the need for experienced technology partners to guide them through this transition. They turned to Imagine Communications, a company with a proven track record in providing open-standard IP solutions in various applications around the world. Da Ai TV was confident that this partnership would simplify their operations, provide scalability to meet evolving needs, and ensure a long-term return on investment.
The heart of Da Ai TV’s new master control and playout workflow is Imagine’s industry-proven Versio™ integrated playout platform. Paired with the widely deployed ADC™ automation system, it forms a cohesive end-to-end content management ecosystem. What sets this deployment apart is the integration of ST 2110 I/Os, advanced graphics capabilities, and master control functions into the Versio playout devices. This tight integration with the ADC automation system results in a seamless and efficient workflow.
Magellan™ Control System, another innovative offering from Imagine, simplifies the management and operation of the entire content workflow, from production through master control and playout. This control system offers a highly intuitive and user-centric interface, known as Magellan Touch. This feature allows operators to tailor their control interface to suit their specific requirements, enhancing overall efficiency.
To ensure the seamless integration of both existing SDI and new IP equipment, Da Ai TV opted to use Imagine’s award-winning Selenio™ Network Processor (SNP). The SNP is a versatile media processing platform that can be easily field-upgraded as new functionalities are developed or as business requirements change. The deployment of multiple SNPs across the facility enhances core processing capabilities and serves as low-latency, HDR-aware production multiviewers.
The transition from SDI to IP is unique for each customer, depending on their specific requirements and available resources. However, the broader industry is unmistakably moving toward widespread implementation of ST 2110 IP infrastructure. Many media companies worldwide have already recognized the benefits of SMPTE ST 2110, and more are poised to make the switch. Imagine Communications’ open-standard ST 2110 solutions facilitate this transition, allowing media companies to adopt IP technology at a pace that aligns with their business objectives.
Da Ai TV’s journey to implement this transformative technology was made possible through the collaboration with local Imagine partner and systems integrator Interactive Digital Technologies (IDT). The success of this migration has paved the way for the next chapter in Da Ai TV’s commitment to delivering high-quality content to its audience.
This significant step taken by Da Ai TV showcases the continuous evolution and innovation in Taiwan’s media landscape. By embracing the latest IP technology and choosing a trusted partner like Imagine Communications, Da Ai TV reinforces its position as a trailblazer in the region’s broadcasting industry.
Da Ai TV’s transition to SMPTE ST 2110 reflects the industry’s ongoing commitment to staying ahead of the curve in delivering content to its viewers. As technology continues to advance, media organizations worldwide will be watching closely to see the impact of this groundbreaking move and how it positions Da Ai TV for future success.
In conclusion, the first-ever implementation of SMPTE ST 2110 in Taiwan’s broadcasting industry by Da Ai TV marks a groundbreaking development. With a forward-looking approach and a trusted partner like Imagine Communications, this transition represents a significant milestone that reaffirms Da Ai TV’s dedication to delivering top-quality content to its viewers.