A dedicated Bollywood movie channel specially adapted for the German market
Zee Entertainment Enterprises Limited (ZEEL) has launched Zee.One, its dedicated Bollywood movie channel for the German market. The channel was launched in Germany by Punit Goenka, MD & CEO, ZEEL; Amit Goenka, CEO, International Broadcast Business, ZEEL; Friederike Behrends, CEO, Asia TV GmbH (Zee TV) and actor Shah Rukh Khan.
Punit Goenka said, “ZEEL is present in 171 countries entertaining over one billion viewers across the world. With our entry into Germany, we are now present in one of the most important and competitive TV markets worldwide.”
Amit Goenka added that the launch of Zee.One was a step further in ZEEL’s international expansion strategy. “We want to establish a lasting presence and of course, grow in the German television market. With our highest levels of entertainment, we are confident of being able to offer viewers an attractive enrichment to the existing range of television offerings,” he stated.
Zee.One is a free-to-air channel that will broadcast Hindi movies and series, across various genres including romance, comedy, action, etc. Furthermore, it will have music clips with dance performances as well as in-house productions. It will be receivable via satellite (Astra) and cable (Vodafone, Unitymedia, Telecolumbus) and will soon be available on more platforms in the German market.