Zee deploys nexguard forensic watermarking

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    Solution enables ZEEL’s video content with unique identifier in post-production, making its worldwide distribution traceable and secure

    Zee Entertainment Enterprises Ltd (ZEEL) has deployed NexGuard’s forensic watermarking system at its Mumbai facilities. “Online piracy in India and worldwide is indeed a major threat for the media and entertainment industry. With peer-to-peer platforms and illegal re-streaming services flourishing in the subcontinent, we sensed a strong need to deploy solutions to protect our most important asset – our content,” said Sunil Buch, Chief Business Officer of ZEEL. “Using NexGuard forensic watermarking, we can now trace the source of illegal copies of each video asset at any point of the content lifecycle. This enhances our content security manifolds, and acts as a powerful deterrent against piracy.”

    Harrie Tholen, MD of NexGuard said, “With a global audience and very valuable assets at play, it was crucial for ZEEL to deter piracy and act quickly if it does take place.” The NexGuard watermarking technology enables the forensic watermarking of ZEEL’s video content with a unique identifier in post-production, making its worldwide distribution traceable and secure. This level of protection is particularly important for content owners looking at preserving the value of their content before it is aired.

    NexGuard provides watermarking plug-ins for most commercially available transcoders as well as solutions for other file, tape and disc workflows. ZEEL has chosen to deploy the NexGuard system in the form of software plug-ins for their transcoder farms, thereby ensuring a seamless fit in its existing content post-production and distribution workflow.

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