Earlier this month, Yahoo Finance launched eight hours of live streaming financial news coverage. It is the latest example of a digital-native news outlet getting into streaming news, to capture audience attention on mobile devices along with competing for television dollars.
“As a digitally native platform, innovation is in our DNA. Our video capabilities, combined with unrivalled access to financial data, editorial content and investing tools, differentiate Yahoo Finance from others in the industry. We are continuing to push the boundaries by pioneering new formats that will reach audiences across all platforms and channels,” said Joanna Lambert, GM – Finance, Tech, Auto, Member Services at Verizon Media.
As part of the planning for the launch, Yahoo Finance worked with technology partners – Ross Video and Astuce Media, challenging them to bring the best of their technical and creative offerings to the project. “Digital Media is an entirely different landscape from Broadcast Media. Our customers are very savvy and want accessibility, robust financial news data, and a visually stimulating experience. They want the ability to access free critical financial data, where and how they want it. It was important to partner with companies that offered technological flexibility that would help Yahoo Finance grow our programming and improve our members experience,” asserted Vanessa Strouse, senior director – Operations and Creative, Yahoo Finance.
The streaming service features a full MOS workflow that includes the XPression 3D real-time graphics platform from Ross Video (HTML5 MOS plugin), the Ross Streamline solution for media asset management and the Ross Inception system for social media integration. According to Patrick Twomey, director, Marketing Product Management for the XPression graphics platform at Ross Video, live streaming projects such as these are becoming an increasingly important part of the media landscape. “Traditional news channels and digital media providers have embraced new platforms and sought out additional ways to engage with viewers through online content. That content has to look fantastic as well as delivering value, and we are delighted to have worked with Yahoo Finance on this project,” added Twomey.