Wazee Digital announces e-commerce capabilities for Digital Media Hub



Wazee Digital, a provider of cloud-native video management and licensing services, has incorporated new e-commerce capabilities into its Digital Media Hub digital asset portal. These allow Digital Media Hub customers — mainly, content rights holders and/or content creators — to monetise their content through a shopping cart that enables self-serve checkout or guided, quote-based check out.
“Many of our clients have the resources to manage licensing in-house, but not the resources to build a branded licensing portal. Digital Media Hub e-commerce gives those rights holders a branded licensing portal that can be tailored to fit their business needs,” said Brian Eldredge, senior director and product line manager for Wazee Digital. “By adding e-commerce features to the already flexible and adaptable Digital Media Hub, we are making it possible for our customers to license and monetize their own content if they choose. With e-commerce, the iconic content they produce may be continuously monetised.”
Digital Media Hub is a centralised, software-as-a-service (SaaS) solution that allows captured video content to be in a central location and made immediately available for global access. Through Digital Media Hub’s user interface, customers can acquire, enhance, and distribute media gleaned from production, post-production, marketing, and even live-event environments. Wazee Digital Core, Wazee Digital’s enterprise SaaS asset management platform built specifically for the cloud, powers it, enabling users to search, manage, and monetise digital content.
Content is captured and ingested directly into Core in near-real time, and once the content enters Core, users can begin working with it in Digital Media Hub immediately and/or make it available through a permission-based hierarchy to global stakeholders, such as media, partners, and sponsors.
Now, besides having a simple way to ingest and share content quickly with those who need it through a simple user interface, rights holders get a scalable, 100% cloud-native licensing platform that can be configured to meet their branding and business needs. Once configured, rights holders can allow users to purchase content through the shopping cart. More importantly, the cart is permission-based, meaning that within the same Digital Media Hub, different users can have different permissions associated with their accounts. For example, one user can have permission only to purchase content, while another user can have permission to access and download master content without purchasing.

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