Netflix has taken decisive action to end password sharing in India, announcing that only members of the same household will be allowed to access a single account. In a bid to enforce this policy, the streaming giant is sending out emails to customers found sharing their accounts with individuals outside their households in India. Additionally, Netflix is introducing new features, including Transfer Profile and Manage Access and Devices, to provide users with an enhanced experience. However, the company now permits paying customers to add an extra member from outside their household, subject to an additional monthly cost.
This move comes as Netflix endeavors to tackle revenue decline and subscriber losses in the country. With global growth facing challenges during the pandemic, the company has been actively cracking down on password sharing worldwide to boost revenue and retain customers.
As the most popular video streaming service in the majority of countries, boasting the highest number of subscribers in 78 nations and over 220 million customers globally, Netflix continues to maintain its position as the go-to platform for entertainment content. Through these strategic measures, the company aims to ensure fair usage of its services while enhancing the overall user experience for its vast audience.
