The next big wave in TV viewing

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Global connected TV device ownership passes one billion units says strategy analytics; installed base to double over the next five years exceeding two billion units by 2018 | 

The global installed base of connected TV devices (including smart TVs, games consoles, Blue-ray players, digital media adapters and set-top boxes) will double over the next five years exceeding two billion units by 2018, revealed a recent report published by research major Strategy Analytics.

According to the Connected CE Devices Market Forecast: Global 2009-2018 report, IP connectivity is fast becoming ubiquitous as IP-enabled CE devices accounted for 87 percent of all CE devices shipped in 2013. The report further revealed that households worldwide own an average of 2.8 connected CE devices with the USA seeing the highest levels of ownership at 7.7 devices.

“The growth in ownership of connected TV devices is having a profound effect on the way in which people access and consume media content on the TV set,” said David Watkins, director, Strategy Analytics. “Furthermore they are helping to provide opportunities for companies outside of the traditional TV industry such as Google, Apple and Amazon to compete for a share of the TV audience.”

The report further said that the average global retail spends per household on all consumer electronics products grew 2.9 percent in 2013 reaching $485 and the global spends will exceed $1 trillion for the first time in 2017.

“Globally, IP-enabled flat panel TVs are the most common connected TV device in living rooms, occupying close to 30 per cent of the installed base,” added Eric Smith, analyst, Strategy Analytics.

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