Sony Unveils Flagship 4K Professional SXRD Laser Projector for Large Display Applications

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Sony Unveils Flagship 4K Professional SXRD Laser Projector for Large Display Applications

Sony has introduced three new native 4K (4096 x 2160) home cinema projectors with SXRD panel for the consumer and custom installation (CI) channels. The VPL-VW590ES, VPL-VW790ES and the flagship model VPL-GTZ380, offering innovative processing, impressive brightness and best-in-class viewing experiences.

VPL-VW590ES & VPL-VW790ES Key Features

The two models offer an incredibly clear HDR experience by implementing new picture processor “X1™ for projector,” based on technology used for Sony’s best-in-class TVs. These projectors – both offered at competitive price points – will add to Sony’s range of reliable and high-quality offerings.


Key features include:

Dynamic HDR Enhancer: This new HDR feature analyses each scene to deliver the best contrast performance when viewing HDR content, making the bright scenes brighter and the dark scenes darker. The dynamic range of contrast and brightness is further expanded by linking with the laser and iris.
Digital Focus Optimiser: This new technology improves focus level by compensating optical degradation of the lens to offer corner-to-corner clarity.
Sony’s Unique Super Resolution “Reality Creation” Technology: X1™ for projector analyses each scene to enrich 4K content and real-world detail and texture. Even content filmed in 2K or Full HD is upscaled close to 4K. Resolution of each subject is then optimised to reproduce real-world textures.

VPL-GTZ380 Key Features

Sony’s flagship 4K SXRD laser projector VPL-GTZ380 is available to deliver “an impressive” visual experience even in a home theatre room and living room, as well as corporate, entertainment and simulation usage. This projector delivers overwhelming image expression and HDR performance with its high contrast, brightness and wide colour gamut in a compact body size (51kg), vastly elevating customers’ favourite movies, TV shows and games.

Key features include:

Newly-developed 0.74” native 4K SXRD panel with improved light stability and a new laser light source using a red laser diode in addition to the two different-wavelength blue laser diodes.

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