Independent Research Analyst Firm Omdia Touts EditShare as One to Watch in its MAM Radar Report

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EditShare, a technology provider that specializes in collaboration, security, and intelligent storage solutions for media creation and management, today announced its FLOW media management solution was recognized in Omdia’s “On the Radar Media Asset Management Solutions” report. The research series highlights those vendors who bring innovative ideas, products, or business models to their respective markets. Omdia cited the open platform and out-of-the-box, node-based “do-it-yourself” automation capabilities of FLOW as reasons for making the list of media asset management (MAM) vendors to watch. Also noted as a key point is FLOW’s versatility and “well rounded approach” to asset lifecycle automation through tight integration with both industry 3rd party storage and EditShare's EFS storage enabling enterprises to maximize asset value and lower total cost of ownership.

“Deep control over assets is important for media operations, and many have it until there is a change in their business strategy,” states Sunil Mudholkar, vice president of product management, EditShare. “With FLOW, we are empowering customers with a highly versatile, open platform that can adjust with their ever-changing business demands. Its simple-to-use tools let customers automate processes and entire workflows. The public API lets them connect important systems and data to ensure workflow continuity across the operation from ingest to archive. And our innovation in cloud across all its products means that you can take your media operation from on-premise to remote overnight.”

Omdia notes that third-party integration, which are capabilities inherent in FLOW’s Skinny MAM architecture and APIs, is important for MAM automation given the multiple asset touchpoints across the supply chain. FLOW administrators and end users can easily connect other applications and create seamless workflows across ingest, production and craft editing. With the release of the cloud-based EFSv, enterprises can virtualize and scale these workflows which is critical in the current climate.

Principal Consultant of Media Technology at Omdia, Kedar Mohite comments on the evolving market dynamics and need for automation, “As multidimensional access, and collaboration across multi-faceted remote workgroups becomes pivotal for competitive edge; EditShare's automated media management proposition, open ecosystem and cloud innovation is well positioned to meet this new normal business requirement.”

FLOW is part of EditShare’s uniquely powerful technology that is redefining media asset management and shared, collaborative storage. With a “Skinny MAM '' approach that avoids bloated code, built on micro services and open APIs, EditShare’s design ethos is ideal for on premise and cloud workflows. The combination of FLOW and EditShare media optimized file system, EFS, is the foundation for a new relationship between creative artists and their content, always available and equally effective in a facility or when working remotely.

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