Virtualization is a hot topic in radio, as more and more broadcasters discover the flexibility, and economy of virtual mixing surfaces. At the same time, physical faders offer the familiarity that presenters rely on during fast-paced programs. In Singapore, So Drama! Entertainment’s Power 98 and Jia 88.3 get all the benefits of both, with an upgrade to Lawo Ruby consoles with VisTool virtual touchscreen controls.
So Drama! (www.sodrama.sg) is one of Singapore’s most listened-to media companies, with four popular channels – Jia 88.3 FM, Music and Drama Company, PIONEER and Power 98FM – serving Singapore’s population of over 5.5 million. The combination of Lawo physical and virtual radio mixers installed at Power 98 and Jia 88.3 are the first of their kind in Singapore.
“SoDrama has been a Lawo customer for years, and we are very pleased that they decided to partner with us again to upgrade their facilities,” says Lawo’s Boon Siong TAN, Sales Director, Southeast Asia. “Along with the opportunity to renew the equipment, So Drama! also wanted to re-think and upgrade studio workflows so that show production was smoother and more intuitive for younger presenters. The combination of traditional physical mixing desks with context-sensitive VisTool virtual mixers satisfied everyone’s requirements.”