T-Series celebrates 40 million YouTube subscribers milestone



Music label and film production company, T-Series, recently welcomed the 40th million subscriber on its YouTube channel. The company holds the #1 spot in the top 500YouTube channels globally as per Socialblade’s Top 500 list, with more than 34 billion video views. Every month 1 billion digital consumers spread across India, US, Canada UK, Mainland Europe, UAE, Pakistan, Bangladesh, ASEAN, Australia, New Zealand etc, access its multiple digital platforms.
Seven years since it launched its YouTube channel in 2011, T-Series continues to rack up the views by adding fresh content on its digital platform. This includes promoting artists as well as using social media for cross promotion. The channel’s winning formula is a mix of musical talent from Bollywood movies and independent artists, coupled with a smart online marketing strategy, which recognizes millennials’ appetite to consume quality content online.
Bhushan Kumar, CMD, T-Series, said, “We look forward to achieving greater heights with our dedication and passion to offer quality content and enriching entertainment experience to our consumers worldwide.”
Speaking on the occasion, T-Series president, Neeraj Kalyan said, “It all comes down to promoting the artist / content with a well-oiled online marketing machine, using everything to maximum effect, whether it is social media cross promotions, tent pole programming, intelligent tagging, consumer engagement or any other new gimmick that is about to reach the market. YouTube has been perhaps one of the most exquisite tools to serve audience and test content adoption rate and has played an important role in our marketing strategy over the past seven years. The growth acceleration in subscribers and video views is really encouraging for the industry and video search platforms will surely see further growth in the months to come. We are already eyeing a 50 million-subscriber milestone and a Ruby Button Trophy from YouTube before the end of 2018.”

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