Sony Pictures Networks (SPN) India has forayed into the Marathi general entertainment space with the launch of its new channel – Sony Marathi. It is a one-stop destination for the Marathi speaking audience, owing to its content curated for a family viewing experience. Sony Marathi will commence with the telecast of the 55th Maharashtra State Film Awards. The channel will be available across key direct-to-home (DTH) and digital cable platforms.
N.P. Singh, MD and CEO, Sony Pictures Networks India (SPN), said, “Aligned to the belief, Vinuya Atut Naa, our channel aims to weave relationships with its viewers, through content that is contemporary in nature, yet rooted in tradition. Sony Marathi is determined to enrich the cultural fabric of the Marathi entertainment space.”
Sony Marathi will offer an array of original fiction and non-fiction programmes, which aim at breaking stereotypes. The GEC will go live unveiling 11 new shows. Being the collective efforts of industry stalwarts, shows such as Julta Julta Jultay Ki, H.M. Bane T.M. Bane, Saare Tuzhyach Sathi, Ti Phulrani, Duniyadari Filmy Istyle, Year Down, Bheti Laagi Jeeva, Hrudhayat Vaje Something, Garja Maharashtra, etc. challenge the status quo and perceptions that exist around relationships in society. The non-fiction line-up includes Maharashtracha Favorite Dancer and Maharashtrachi Hasya Jatra. Along with daily entertainment, the channel promises a library of Marathi movies as well.
Ajay Bhalwankar, business head, Sony Marathi, commented, “Our priority is to deliver premium content that caters to the entertainment needs of the Maharashtrian audience. The Marathi-speaking broadcast market is a lucrative one, and we look forward to expanding our footprint in this space.”