Somu Patil, VP, sales, Asia, Grass Valley


At the event, how will you showcase the combined product lines and long-term strategy of Grass Valley and SAM?
BroadcastAsia will see us showcase key IP infrastructure, cloud and virtualised playout, and workflow solutions. Attendees will see our modular switchers, the new iTX Flex, GV STRATUS, our scalable networking solutions, our LDX cameras, and the versatile EDIUS nonlinear editing software.

What are some business and performances pressures faced by broadcasting, media and entertainment companies in the region?
Broadcasters and media organizations are increasingly under pressure to deliver content in a variety of ways to consumers. These viewers want to access content on the platform of their choice, which can range from linear and on-demand services, right through to social media sites such as Facebook and YouTube. This pressure is exacerbated by decreasing budgets, with many broadcasters and video service providers expected to deliver more services, with better quality content, and for less money. This means TV providers need to find ways to bring greater agility and efficiency.
How can intuitive, standardised as well as cost-efficient solutions help alleviate these challenges?
Transitioning to software-defined environments and cloud-based solutions are now widely accepted as the most effective way to achieve agility and future-proof investments. These solutions enable broadcasters, production houses and media organisations to easily and cost effectively scale up to support new services, and better allocate their resources to maximise the value of their investments.
IP is also enabling our customers to handle higher resolution content more cost efficiently and support workflow innovations, such as remote production. Our IP solutions are based on open standards – enabling our customers to benefit from business agility while allowing them to tell powerful stories with stunning pictures.

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