Radio Mirchi has announced that it has partnered with ICC T20 World Cup 2016 exclusively, enabling it to provide Live Score Updates on radio. As the official Live Updates Partner for the cricketing extravaganza, the radio station will broadcast match-related updates for its listeners on the go.
To encourage listeners to tune in, Radio Mirchi officials will roll out several marketing initiatives over the next few weeks. This includes a radio campaign titled ‘Cup Wapsi’ as well as running contests, where the winners can win tickets for the final match.
Ajay Sethi, Chairman, Channel 2 Group Corporation said, “We are delighted to license Radio Mirchi as official ICC T20 Live-and-Delayed Updates Partner. We will fight against piracy in India for updates – live and delayed, and misuse of rights. With the support of ICC, we will be able to stop FM stations and sponsors who use these rights illegally.”