Qube Wire drives Kabali release across 3,500 global screens

    Kabali, Qube, Real Image, Senthil Kumar, News


    Rajnikanth’s movie, Kabali pioneered the use of Qube Wire, to issue over 18,000 Key Delivery Messages (KDMs) worldwide in over 3,500 screens across 2,400 sites. The movie, directed by Pa Ranjith and produced by Kalaippuli S Thanu, used Qube Wire for the distribution of Digital Cinema Packages (DCP) across the world in a uniform, scalable and cost-effective manner.

    Qube Cinema officials say that this mechanism helps in removing the pain points of KDM management, and DCP duplication and delivery while reducing costs across the board. They add that this easy-to-use, highly secure web interface allows content owners and distributors to select theatres and send their content and keys. It efficiently handles content upload and management as well as long-term archival.

    Its other patent-pending features include the ability to assign movie rights to specific territories and enforce multi-level approvals for KDM requests. Qube Wire efficiently combines both online and physical delivery to make the service available over a wider region, while centrally managing data flow to ensure quick, secure and cost-effective delivery of content and keys.

    Kabali’s producer Thaanu was impressed by the Qube Wire technology and said, “I was amazed at the ease of use of Qube Wire and how well it has handled the scale of this movie’s release. Kudos to the Qube team for this pioneering product which I believe is quite revolutionary.”

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