In a strategic move to broaden its service offerings and cater to evolving client needs, Rodeo FX, a leading provider of high-end visual effects (VFX), post-production, animation, and experiential services, has unveiled its latest venture into the realm of color grading. The company has inaugurated a state-of-the-art Baselight grading suite, complemented by the appointment of esteemed senior colorist Ana Escorse to lead the initiative.
The addition of color grading capabilities marks a significant milestone for Rodeo FX, allowing the company to extend its support to clients across the entire production pipeline, from inception to final delivery. The newly established color suite boasts cutting-edge technology, featuring a Baselight TWO system paired with a Blackboard Classic control panel, all running on the latest Baselight 6.0 software. This investment underscores Rodeo FX’s commitment to delivering unparalleled quality and comprehensive solutions to its diverse clientele.
Ana Escorse, a highly regarded figure in the industry with a proven track record of excellence in color grading, brings a wealth of experience and expertise to her role as senior colorist at Rodeo FX. With her extensive background in utilizing Baselight technology, Escorse will operate both remotely and on-site at the newly constructed color suite in Toronto, ensuring seamless collaboration and exceptional results for clients worldwide.
Connie Dercho, Executive Producer at Rodeo FX Advertising and Experiences, emphasizes the strategic significance of this expansion, highlighting the company’s dedication to meeting the evolving demands of the industry. Dercho explains that integrating color grading services into Rodeo FX’s existing offerings aligns with the company’s commitment to providing comprehensive solutions and elevating the overall production value of its projects.
The incorporation of Baselight into Rodeo FX’s workflow brings numerous benefits, including enhanced efficiency and workflow optimization. Baselight’s advanced features and robust capabilities facilitate seamless integration with other departments, allowing for smooth collaboration and streamlined project management. Furthermore, Baselight’s compatibility with industry-standard file formats and its ability to seamlessly transfer color decisions between applications ensure a cohesive and efficient production process.
Ana Escorse’s illustrious career in color grading has earned her widespread recognition and accolades, including the prestigious Music Video award at the 2022 FilmLight Colour Awards. Her expertise and artistic vision will be instrumental in delivering exceptional results for Rodeo FX’s clients, further solidifying the company’s position as a leader in the industry.
Commenting on her role and the introduction of Baselight at Rodeo FX, Ana Escorse expresses her enthusiasm for the opportunity to leverage cutting-edge technology and collaborate with a talented team of professionals. She emphasizes Baselight’s reputation for excellence in color grading and its ability to enhance the creative process, enabling her to deliver outstanding results and meet the diverse needs of clients.
In conclusion, Rodeo FX’s expansion into color grading represents a significant milestone for the company, reflecting its ongoing commitment to innovation, quality, and client satisfaction. With the addition of the Baselight grading suite and the expertise of Ana Escorse, Rodeo FX is well-positioned to elevate the visual storytelling experience and set new standards of excellence in the industry.
