Posted inCinema

FUJIFILM India Premieres ‘Becoming’

FUJIFILM India is premiering "Becoming," a film about a boy's journey to monkhood, shot by Aseem Bajaj and directed by Leena Yadav, across major Indian cities. Utilizing the new GFX100 II camera and Fujinon Cine zoom Premista lenses, the film highlights FUJIFILM’s commitment to excellence in visual storytelling, supported by an immersive screening experience and a post-film Q&A session with the creative team.

FUJIFILM India, a pioneer in imaging technology, is proud to present the premiere of ‘Becoming,’ a captivating tale of a young boy’s journey to monkhood. The film, shot by renowned cinematographer Aseem Bajaj and directed by the gifted Leena Yadav, is being showcased across major cities, including Mumbai, Chennai, Hyderabad, and Kochi.

Showcasing the Power of Visual Storytelling

‘Becoming’ is a testament to the power of visual storytelling, shot with the newly launched GFX100 II camera and enhanced with Fujinon Cine zoom Premista lenses. The film offers an equally captivating auditory experience, with sound engineering by Oscar-winning Resul Pookutty and a moving score by acclaimed Japanese composer Shigeru Umebayashi.

FUJIFILM India’s Commitment to Excellence

Mr. Koji Wada, Managing Director of FUJIFILM India, expressed his delight at the collaboration with talented artists for ‘Becoming.’ He emphasized FUJIFILM India’s commitment to pushing the boundaries of visual storytelling and supporting filmmakers in realizing their artistic visions.

An Immersive Screening Experience

The screening promises to be an immersive experience, transporting audiences into the heart of the protagonist’s transformative quest. Following the film, attendees will have the unique opportunity to engage in a Q&A session with the creative team behind this extraordinary project.

The GFX100 II Camera in Action

Arun Babu, Associate Director & Head of Digital Camera, Instax & Optical Devices Business, FUJIFILM India, shared his excitement about the remarkable capabilities of the GFX100 II camera brought to life in ‘Becoming.’ He highlighted the company’s commitment to supporting the creative vision of filmmakers with advanced imaging technology.

Behind the Scenes of ‘Becoming’

Aseem Bajaj, acclaimed cinematographer, reflected on the inspiration and concept behind the film. Leena Yadav, the film’s writer, producer, and director, shared her shooting experience in Ladakh and how the use of the FUJIFILM GFX100 II camera was instrumental in achieving the visual richness and emotional intensity of the film.

Collaboration with ISC and WICA

The event was in collaboration with the Indian Society of Cinematographers (ISC) and the Western India Cinematographers Association (WICA) to introduce large format film shooting with the FUJIFILM GFX Series of cameras. The film premiered in Chennai and is set to have its premiere in Hyderabad and Kochi, setting the stage for various International Film Festivals.

‘Becoming’: A Cinematic Masterpiece Captured with FUJIFILM GFX100 II Camera Premieres Across Major Cities

  • A Fusion of Art and Technology: Explore the seamless blend of advanced cinematography and storytelling in ‘Becoming.’
  • The film was crafted with the newly launched FUJIFILM GFX100 II camera and enhanced with Fujinon Cine zoom Premista lenses, demonstrating FUJIFILM’s commitment to cutting-edge visual storytelling.
  • The auditory experience of “Becoming” was enriched by the Oscar-winning sound engineer Resul Pookutty and an evocative score by renowned Japanese composer Shigeru Umebayashi.
  • Multi-city premieres were held in Kochi, Mumbai, Hyderabad and Chennai, showcasing the film’s reach and the widespread enthusiasm for this visual and auditory masterpiece