IPV’s James Varndell sheds light on the latest trends in video production
Cloud computing and  collaboration, Video production, CTV/OTT, AI-enhanced


This is a time of transformation in video production. Software advances have progressed at breakneck speed in recent years, and the number of tools available to augment editing and asset management are greater than ever.The demand for video content is also at an all-time high. The development of OTT platforms increases opportunities for creatives, broadcasters and advertisers alike. However, there is also pressure to deliver. Getting video production workflows right is key to remaining relevant and keeping up with demand. Technology is always a developing landscape. However, there are several key trends that have solidified over the last few years. Together, these developments are set to play a key role in video production throughout the 2020s. This is our list of the top developments to grasp this year, next year and the decade beyond.


Separate systems for asset management and delivery mean increased storage needs and result in difficult choices about archives. That’s why trends in video production are currently led by VAM systems that deliver both - a comprehensive view of assets and end-to-end delivery.By bringing everything together, one can simplify your video production process, thanks to improved collective functionality. One can also guarantee a more streamlined and dynamic archive section, which is vital for easy end-to-end access to your back catalog. This is the only way to see a significant return on investment (ROI), and thus the only real way to make video production work moving forward.But how exactly do VAMs offer a global view of assets and the end-to-end delivery you’re after? For one, VAM software makes life easier with features such as direct exportation. But being able to upload directly onto OTT platforms saves long-winded processes and storage needs.An overview of assets and end-to-end delivery also delivers visibility that helps with security. Managing processes from a VAM system prevents rogue copies from getting into the wrong hands. This can protect everything from copyright to publishing rights, making sure videos are 100% fresh to your audience when one uploads them. Visibility can also help with those all-important easy-to-access archives. VAMs include the power of object and speech recognition tools, for example, which can work wonders for visible and therefore simple archive searches, all from one easy place.


The cloud is hardly new to businesses, but video production is still somewhat behind. Standard editing software won’t include cloud capabilities. What’s more, many companies are reluctant to use the cloud due to fears over security and the often-limited bandwidth of wide area networks (WANs). Luckily,developments in this mean that cloud-based video production isn’t as risky as it once was.Around 90% of security breaches in any area of business come down to human error, so built-in security measures like those found in VAMs can do a great deal to reduce risks.As for storage concerns, the simple advanced compression offered by VAMs as standard can make sure that one is able to store even large videos in the cloud without worry. VAMs also ensure cloud compatibility within editing tools, meaning you can focus on real-time video production without necessarily having to upload footage into the cloud itself.In case you’re wondering what this can do for video production, consider the workflow changes possible once cloud-based video production is in place. 90% of the modern workforce say flexible working would improve morale, allowing your team to focus on video production at a time and place to suit, which can keep one on top from an employment point of view. Not to mention that cloud-based videos could open employment opportunities such as freelance and creative collaborations to take the business one step further.


As we touched upon in our first point, searchable archives are vital for delivering visible results. Advanced integration using capabilities such as object recognition and speech detection is the best option here. These ‘sense simulator’ tools can do much more for archive management and production workflow than one might realise. For proof, consider that big-name companies like Google are spending millions on this pursuit. One could benefit from their findings by implementing a VAM with these capabilities built-in. As well as contributing to the visibility of videos, both - object recognition and speech recognition can help with metadata which, as you may know, is vital to searchability. Rather than having to create their own descriptions, media managers can use object recognition and speech detection to choose from a range of pre-selected terms. This saves time and makes it more likely for videos to rank in relevant searches. Industries whic will find these integrations especially beneficial are those who have to consider things like branding and profanity within their video content. Object recognition can be fantastic for businesses like sporting brands which need to provide verifiable visibility statistics to sponsors. Speech recognition software can also help high-end companies spot and filter any potential profanities from their video content before sending it to the public.


As we touched upon above, metadata is vital in modern video production. Sadly, manual metadata creation is time-consuming and open to errors. This means the efforts might not be cost-effective and could even lead to complicated comparisons. That’s bad news all around, and it’s why automated metadata creation during ingest is the most robust use case from recognition software like those discussed above.Thanks to object and speech recognition capabilities, VAMs can automatically scan clips before offering pre-set descriptive phrases that one can choose from as one sees fit. This can lead to highly efficient metadata and searchability, as well as ensuring your videos stand in direct comparison to similar content from elsewhere.Even better, technology-aided metadata of this nature can finally accelerate and enrich this process. That means the user will be able to enjoy a more valuable archive with a lot less work.That’s a benefit that no business can deny, and it’s guaranteed to become a video production staple for 2020 and beyond.


Any technological trend of the future is guaranteed to include some form of AI. This automated way of doing things is, after all, the best chance we have at simplifying and improving future processes. AI-enhanced analytics are also at the heart of everything that you should do for your video production workflow. In fact, it’s a process that all the steps above are primarily working towards creating. Automated ingest, for instance, is a mostly AI-based process. But the artificial intelligence inherent in systems like VAMs doesn’t stop there. Keeping these easy video content processes in mind moving into 2020 is, by far, the best method to keep up with the competition. Embracing additions like AI, cloud computing and centralisation of assets into video production could even see you staying ahead of your competitors for a long time to come.

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