Sony Unveils Flagship 4K Professional SXRD Laser Projector for Large Display Applications - VPL-GTZ380

Sony, 4K Professional SXRD Laser Projector, VPL-GTZ380, SXRD lineup, Industrial Solutions Marketing Division, Dynamic HDR Enhancer


Sony Electronics’ newest professional projector, the VPL-GTZ380, enhances the company’s lineup of powerful native 4K (4096×2160) SXRD models to include its highest brightness, 10,000 lumen model. The new projector combines outstanding contrast, brightness, high dynamic range and resolution with a wide colour gamut to offer an unmatched visual experience in any distance and lighting condition, making it ideal for a wide range of corporate, entertainment and simulation applications. The flagship projector incorporates cutting-edge technology into a small form factor that provides installation flexibility and enables quiet operation.

“In a few short years, our SXRD lineup of 4K projectors have become the industry standard with installations at influential customer sites across the world,” said Lawrence Tang, Head of Business & Industrial Solutions Marketing Division, Professional Solutions Company (PSAP), Sony Electronics Asia Pacific. “The newest addition to the family, the VPL-GTZ380, excels in dark and bright environments and is a direct result of insights we’ve gathered from key clients in training and simulation, as well as at entertainment venues, corporations, museums and planetariums. We’re proud to have developed a new solution that not only exceeds their requirements but fosters users’ creativity allowing them to bring their vision to life with unparalleled image expression.”

Featuring a newly developed 0.74” Native 4K SXRD panel, the VPL-GTZ380 provides detailed and radiant imagery with a high 16000:1 contrast ratio[i] that delivers deep blacks.  By adopting a new liquid crystal material for the panel, its light stability dramatically improves, enabling durability with 10,000 lumens brightness.  This allows the projector to be used in both bright and dark environments, offering increased versatility and flexibility in installation.  The VPL-GTZ380’s new laser light source, which incorporates a red laser diode in addition to the two different-wavelength blue laser diodes, enables a wide colour gamut of 100% DCI-P3 without any loss of brightness.  The new 4K SXRD model is equipped with a high performance picture processor optimised for projection, “X1 Ultimate for projector,” which is based on the original X1 Ultimate processor used for Sony’s high-end line of BRAVIA TVs to enable enhanced picture quality. This includes new features such as Dynamic HDR Enhancer and Object based HDR Remaster to enhance dynamic range and achieve deeper blacks. The VPL-GTZ380 also supports HDR formats including HDR 10 and HLG for more natural colour reproduction.

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