Grass Valley’s cameras have been selected by Expert'ease, to enhance its live production offering. The products will enable the Montreal-based audiovisual and multimedia company to take its production capability to the next level. Expert’ease is known for its technical know-how in video, sound and lighting, catering to major IMAG events such as conventions, product launches, press conferences, national sales meetings, galas and more.
Grass Valley’s LDX 86 WorldCam cameras will allow the Expert’ease team to deal with difficult scenes, giving greater flexibility to meet diverse client needs. This is in addition to the existing Grass Valley solutions that Expert'ease uses currently, including a two M/E GV Korona K-Frame V-series production switcher specifically designed for low and mid-range broadcast and media applications, and Grass Valley's Fiber Optic Conversion & Transport product to carry signals over longer distances over lightweight fiber without degradation.
Martin Blanchard, president, Expert’ease, commented, “Our clients want to captivate their audiences, telling stirring stories with stunning images. This poses a great opportunity for a company like ours.We recognise that Grass Valley caters to the live production environment with easily deployable solutions and products that are reliable, scalable and have a clear roadmap for the future."
“Live production is a core value proposition for Grass Valley with enormous growth potential outside the traditional broadcast space,” said Mark Hilton, VP - Live Production, Grass Valley. “Engagement with high quality content is no longer restricted to audiences consuming sports or entertainment on their personal screens – corporate events, conventions and product launches now demand high value productions as they seek to engage with stakeholders in innovative ways," he added.