Globecast, the global solutions provider for media, has announced that Cartoon Network has extended its partnership with Globecast for the launch of two pop-up kids channels.
James Crossland, SVP - International Operations,Turner, a WarnerMedia company, said, “These pop-up channels were something new for us in Asia and we were really pleased with the results. We’re always looking to offer our broadcast partners innovative new platforms to showcase our content and it’s important to everyone that the technical services are seamless and hitch-free.”
Globecast augmented its existing media management, playout and content archiving agreement with WarnerMedia, to provide technical services for the channels. WarnerMedia in London delivered content to Globecast’s ingest and playout system in Singapore. The content was then supplied as transmission-ready files and these were automatically ingested. Much of the content was held in archive by Globecast and was restored to playout as required by the daily playlist, and any missing material was highlighted well in advance of playout. Distribution to the affiliates was handled using existing WarnerMedia satellite capacity. Graphics were also added to the channels. Comprehensive testing was carried out before launch, including full trial runs, with Globecast providing channel monitoring, 24/7, while on air.
Shakunt Malhotra, VP - Operations, Globecast Asia, said, “Cartoon Network leveraged our expertise to optimise workflow, which was ideal for for quick launch and smooth operation. This project was an excellent way to maximise content use and therefore ROI, extending brand reach.”