PFW scores hat-trick at I3D awards



Best stereography – live action Award for sin city 2
Prime Focus World (PFW), the Hollywood facing business of Prime Focus, the world’s largest independent and integrated media services powerhouse, has been bestowed the Lumiere for its spectacular work on Sin City: A Dame to Kill For at the International 3D & Advanced Imaging Society’s 6th Annual 3D Creative Arts Awards held in Los Angeles on 28 January. The Robert Rodriguez and Frank Miller directed ultra- stylized comic book sequel Sin City 2 was awarded in the category ‘Best Stereography – Live Action’ and PFW was the exclusive VFX and 3D conversion provider as well as equity partner.“Sin City-2 has been our largest commission to date and the whole global construct of Prime Focus came together in achieving something that I believe only Prime Focus would have been able to do. This was an opportunity to not only put our best foot forward creatively and technically, but also to take the next step in terms of defining a new business model,” said Namit Malhotra, founder, executive chairman and global CEO, Prime Focus.PFW created 30 minutes of 3D for Marvel’s Guardians of the Galaxy, including the climactic sky battle sequence,and delivered supplementary conversion services for the natively captured Enchanted Kingdom (BBC), converting a number of tricky long-lens shots that had been captured in 2D and needed to sit perfectly alongside the native footage.International 3D & Advanced Imaging Society’s 3D Creative Arts Awards have honoured PFW twice earlier as well –recognizing its ‘Hybrid Stereo Pipeline’ for the technology behind PFW’s stereo conversion work on films such as Transformers: Age of Extinction, Teenage Mutant NinjaTurtles, Edge of Tomorrow, Maleficent, and Gravity and for ‘Outstanding 2D to 3D Conversion in Theatrical Motion Picture’ for its remarkable work on Gravity.

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