Ooyala acquires video ad tech firm videoplaza

Share

Ooyala, a video streaming and analytics specialist, has acquired Videoplaza, a specialist in video advertising technology space. Videoplaza operates one of the world’s largest video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by broadcasters and media companies throughout Europe and the Asia Pacific region to maximise video monetisation. This acquisition allows Ooyala to tap into the video ad market. As premium video viewing moves to web and mobile consumption, major media agencies are recommending their clients move up to 25 per cent of their TV ad budgets to digital.

Most Popular

Editor's Choice

NAB SHOW 2019 TO SPELL WONDER AT LAS VEGAS
A wondrous affair - A preview of the NAB Show 2019 to be held at Las vegas, where...
TESTING TIMES FOR THE BROADCASTING UNIVERSE?
With the constant augmentation in technology, we dive into the broadcast industry’s need for reliable test and measurement...
DECIPHERING FINESSE - In conversation with the men behind the visually ethereal movie - Zero
In conversation with VFX producer - Keitan Yadav, VFX supervisor - Haresh Hingorani, DOP - Manu Anand, and...

Don't Miss a Story