Nickelodeon jumps on ott bandwagon

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Nickelodeon, the hugely popular kid’s cable channel, is starting a subscription service to offer shows directly to consumers. Details on the new service were scarce, but Nickelode-on-parent Viacom said more information including the service’s name would come at the network’s meetings with advertisers. Viacom CEO Philippe Dauman announced the new service on a conference call last month. The new Nickelodeon service will be aimed at the “fast-growing” mobile market and would be attractive for parents and children, he said. Nickelodeon may be a network for kids, but the shift to a stand-alone service is anything but child’s play. There will be between 2,000 and 3,000 titles available for kids in three age groups, 3-5 years, 6-8 years and 9-12 years.

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