: nexGTv, a subscription-led video entertainment app, has tied up with digital media firm, Culture Machine, to feature its unique and differentiated content on its platform. Its viewers can now access and watch various digital channels like Being Indian, Put Chutney, Blush, Epified, All Access, Awesome Sauce, VIVA Channel, Whack, Old Delhi Films, Rascalas, etc, which are owned and operated by Culture Machine.
By securing the digital rights to Culture Machine, nexGTv claims to bring curated web content to its Indian viewers across the world. The latest addition augments its diverse entertainment offerings, including 130+ live regional and national TV channels, and underlines its commitment to showcase an increasing amount of international web-based content on its platform.
Speaking about the new alliance, Dushyant Kohli, Head Growth – nexGTv, said, “nexGTv has gained lot of traction within the young and active internet user base. Keeping their interests in mind, we have tied up with Culture Machine, acquiring the worldwide rights to its vast gamut of creative offerings. This partnership will bolster our new-age digital content collection and commitment to continuously enrich the offerings for our viewers.”
Tuhin Menon, Head-Business Development and Talent, Culture Machine added, “Culture Machine’s goal is to build great media brands that people love and we are excited about the opportunity to expand our footprint onto nexGTv.”