Ken Yap, Head of Media Solution Sales, APAC, Ericsson

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What solutions will Ericsson display that will help broadcasters migrate from legacy hardware to cloud?
As TV everywhere gains momentum in Asia Pacific, TV operators, broadcasters and content owners are under greater pressure to migrate from legacy hardware to cloud architectures, which facilitate the delivery of high quality, personalised video content on the go. More importantly, a cloud powered, software-defined, micro-services oriented, and analytic driven architecture will enable service innovation at web speed while harvesting the elasticity and economic benefits of cloud. At the show, we will be discussing how we have transformed our extensive TV and media portfolio with a cloud-enabled, standards-based integrated end-to-end roadmap to support this migration.

How are the needs of broadcasting and content creators evolving?
Consumer wants and needs are evolving on a continual basis with immediacy, simplicity and availability of content top priorities for users when choosing a TV service. In response, the TV and media industry must look for new ways to create an immersive and differentiated viewing experience. Trends such as Virtual Reality are set to gain momentum as shown by Ericsson’s 2017 ConsumerLab TV & Media Report.

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