Intertrust, Jadooz partner to provide VR to Indian cinemas
25 January 2018
Intertrust Technologies Corporation, a provider of digital rights management and secure content delivery solutions, and Jadooz, a provider of Virtual Reality (VR) content, have partnered to bring the first of its kind VR entertainment to cinemas in mid-size cities across India. Jadooz VR will use Intertrust Kiora, an all-in-one offline content delivery platform that will bring first-run movies to cinemas to create a novel entertainment destination for movies and gaming.
The creation of industry leaders across the fields of content, technology, virtual reality, and gaming, Jadooz will bridge the entertainment divide across emerging markets. Jadooz is focused on revolutionising the e-sports, sportainment, and edutainment audience segments.
Bangalore-based Kiora provides a software and hardware system combining secure digital rights management with a content distribution architecture designed to distribute content over its own local Wi-Fi network. Kiora’s secure and open content delivery platform will empower Jadooz to deliver content through the cloud. Providing a seamless content streaming experience with Kiora Freestyle, viewers will be able to simultaneously stream hours of content at 90 frames per second at a speed of 120Mbps.
“The main inhibiter to VR adoption is poor connectivity,” said Anahita Poonegar, general manager, India at Intertrust. “Audiences exposed to HD TV quality expect VR content to have close to zero latency. Jadooz has an innovative solution that focuses on ensuring a great user experience for these audiences, and Kiora helps them deliver this novel customer experience.”
Co-Founders, Rahul Nehra and Rajat Ojha added, “Jadooz will transform the way entertainment is consumed across emerging markets and will bring the world of HD-VR-AR-MR within arm’s length of a common man. We are excited about our partnership with a global leader like Intertrust and we look forward to bridging this entertainment divide together.”
Gaming guru, Justin Berenbaum observed, “Jadooz will be the next-door entertainment destination and this game changer will help bring a new world of experience to one and all.”