Imagine Communications introduces business intelligence solution

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Imagine Communications introduced xG Scorecard, a analytics and business intelligence tool designed specifically for the media industry, at the 2018 NAB Show in Las Vegas. xG Scorecard provides media professionals with a comprehensive and highly visualized view of performance and audience data, empowering them to make smarter advertising sales and programming decisions.
The expansion of content distribution options has made it difficult for media companies to easily and accurately track consumption and demographic data, inhibiting their ability to maximise advertising revenue. xG Scorecard is an analytics tool designed to enable media companies to concentrate all data relevant to optimising their business into a single view that can be customised to meet the needs of specific users and decision makers.
“The at-a-glance intelligence behind xG Scorecard greatly improves the ability of media professionals to draw real-time insights by allowing them to view all of the information that impacts their business at the same time,” said Sarah Foss, chief product officer of Imagine’s Advertising Management Systems. “Visualising all data in a single view and integrated field, as opposed to discrete and static sources, like spreadsheets, simplifies and enhances the process of discovering trends and spotting correlations vital to growing your business.”

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