IBC2018 has dawned upon us, and we bring you a prequel to the gala event, which has been influencing the milieu of broadcasting, since 1967
By ANISHA GAKHAR
‘By the industry, for the industry,’ is precisely the sentiment that International Broadcasting Convention (IBC) exudes every year at Amsterdam, and rightfully so. IBC is one of the globe’s most impactful media, entertainment and technology shows, which most industry professionals vouch for. It allures thousands of attendees to the Dutch capital, promising them a magnanimous display of products, services, vendor solutions and exhibits, pertaining to the broadcast industry.
By virtue of its successful execution year after year, IBC2018 is back and how! This year promises a better, larger version of its predecessing ones, with an array of new technologies expected to be demonstrated for thousands of visitors from around the globe.
Originally, the International Broadcasting Convention (IBC) has evolved extensively from its technical broadcast origins, encompassing the length and breadth of media creation management and delivery. It puts forth everything from online content to digital cinema, and automated workflows to high resolution capture and display. It has established itself as one of the most respected and sought-after conventions, and it continues to go from strength to strength.
IBC2018 has laid down a series of technology conferences, to help induce new ideas and foster connections amongst industry pioneers. Key elements of the IBC2018 Conference are an experienced panel, and keynotes from renowned speakers and experts. Featuring some pioneering thought-leaders, and innovators in their fields, the IBC Conference will help explore new strategies, understand business disruptors, chart future technological progress and uncover the future roadmap of the industry. From keynotes to creative directors and technical futurists, the Conference will bring together over 400 inspirational speakers, across 90 sessions.
It is aimed at shaping the future of the broadcast industry, by posing as a common ground, and catalysing the emergence of breakthrough concepts. It is expected to be an unparalleled global destination for discovering and debating the loopholes and opportunities being hurled at the electronic media and entertainment industry. With over 1,700 delegates and 400 speakers across five days of intense brain-storming discussions, we can only expect the most innovative ideas to come forth.
GLOBAL GAMECHANGERS’ TRACK
IBC’s tracks are designed to offer navigation through strategies, tactics, innovations, transformative ideas and emerging technologies. Six new tracks addressing pressing challenges and promising opportunities in the industry will be added this year, for attendees.
IBC2018 will introduce the ‘Global Gamechangers’ track to kick-start the Conference, with the stage all set to welcome the biggest names in the business, creative, technology and news verticals. Attendees will get to witness speakers like Lindsay Pattison, CTO, GroupM and WPP Global; Deborah Turness, head – Euronews, NBC Universal; Mohamed Abuagla, CIO and CTO, Al Jazeera; Jette Nygaard-Andersen, EVP and CEO of MTG International Entertainment and MTGx Digital Video Content at Modern Times Group (MTG); and Lisa Tobin, executive producer, Audio at The New York Times, amongst many others. With a comprehensive list like this, this year’s IBC2018 Conference programme and speaker line up is expected to provide a thought provoking experience.
EXHIBITING THE BEST
The Conference will be matched with a broad-gauged exhibition, which is expected to bring together over 1700 exhibitors, each showcasing state-of-the-art augmentations spanning across the M&E domain. The Exhibition will host curated feature areas and events, providing a platform for building relationships with suppliers and customers, along with discovering the latest fads that can help drive business strategies.
IP AS THE WAY FORWARD
For those in quest of enlightening themselves with the widely embraced IP technology, there’s a lot in store for them at IBC2018’s IP Showcase.
The demonstration is dedicated to educating attendees about the business and creative potential of IP media solutions. A host of presentations and practical demos will be organised, addressing the concept of building a flexible, efficient system, focussed on the creative and workflow potential offered by standards-based IP solutions.
Over 50 vendors will co-ordinate together to demonstrate IP interoperability and other benefits, using SMPTE ST 2110, SMPTE ST 2022-7 standards, and AMWA NMOS specifications (IS-04, IS-05 and IS-06) in live production, contribution, and play-out workflows.
What’s more, a dedicated IP Showcase theatre will portray real-world IP deployments and case studies, of broadcasters and media providers who have adopted IP workflows real-time, and successfully executed implementation. The panel discussions will feature esteemed broadcasters and technologists from across the industry, and around the world.
IBC2018 Content Everywhere combines a dedicated exhibition with features designed to help visitors efficiently expand their knowledge and understanding of the latest trends, strategies and developments in online TV and video. It will demonstrate the fast-pacing nature of the world of connected electronic media, and will include a forum for debate and discovery of business, technical and creative opportunities. IBC Content Everywhere reflects the unique nature of media connectivity in an IP world, by giving it a customised look and feel.
IBC2018 AWARDS – CELEBRATING EXCELLENCE
The IBC2018 Awards, which will be held at RAI, Amsterdam, will recognise pioneers and organisations which have made exceptional contributions to our industry. Celebrating everything from stand designs on the IBC Exhibition show-floor, to innovative thinking and research in their technical papers; from creative collaborations between technical partners and end users to special honours awarded at the Judges’ discretion, the IBC2018 Awards will showcase some exciting and stimulating content from the year gone by.
The enchanting ceremony will commemorate winners from all sectors of the broadcast and technology industry, across categories including IBC Innovation Awards, International Honour for Excellence, Exhibition Stand Design, Best Technical Paper, Judge’s prize, and Special Award for when a person or company went the extra mile and achieved something out-of-the-box.
IBC2018 will be hosting invitation-only Executive Forums bringing together visionaries from top rung of the industry ladder; to discuss key trends and opportunities to help mould future strategy.
The IBC2018 Leaders’ Forum will examine growth across the broadcast media ecosystem, collaborations and consolidation, dealing with disruption, global corporate venturing, consumer trust and brand safety. Esteemed speakers include Greg Beitchman, VP – Content and Partnerships, CNN International; Matthew Garrahan, global media editor, Financial Times; Erik Huggers, former CEO, VEVO; and Patrick Stobbs, founder and CEO, JukeDeck, amongst many other eminent personalities.
The IBC2018 Cyber Security Forum will bring under one roof technocrat speakers like Guy Finley, executive director, Trusted Partner Network; Yves Bergquist, CEO, Corto, Rob Silvers, partner – Litigations, Paul hastings LLP, amongst many others. It will address the futuristic topics of cyber risk vs. ROI, cyber security and collaborations, data ownership and accountability, and weaponising IoT and AI.
The IBC2018 Telco and Media Innovation Forum will address concepts like bridging gaps between telcos and content providers, digital transformation of telcos, OTT Services and VoD, privacy, regulatory challenges and the impact of 5G on the digital divide, and future networks. Eminent speaker list includes experts like Aravind Venugopal, VP, Media Partners Asia; Mark Newman, chief analyst, TM forum; Ahmed Almuhaideb, VP, Broadcast and IPTV Services; and Sasha Twining, journalist, presenter and conference host, BBC, amongst a host of others.
NOT TO BE MISSED
IBC, is like an institution, which encompasses more than just exhibitions and conferences. It will host events and free features this year, to heighten the IBC-experience for visitors and exhibitors alike. From startups all the way to top C-Level executives driving the industry, theatres hosting demonstrations, presentations and briefings, pavilions and launch pads, a dedicated Future Zone simulating experiences similar to those anticipated in the future, and even blockbusters on show at IBC’s custom built IBC Big Screen, IBC2018 is set to grab eyeballs of attendees across genres!
IBC2018 will also cater to the new generation of content and media technology professionals, who are aiming at finding their ground in their industry. This year, IBC will introduce to its audiences, the Rising Stars programme, aimed at helping the young and new professionals, who will weave a revolutionised tomorrow. Another striking feature at IBC this year, is the exclusive invitation-only Leaders’ Summit, an event for around 150 leaders of the electronic media and entertainment industry.
The introduction of a Content Steering Group with a guest chair at the helm, and introduction of new conference formats including breakfast briefings and lounge talks, will only add to the existing appeal of the show. We are on the edge of our seats, and can’t wait to pack our bags for IBC2018! See you there, folks!