HOTSTAR SETS RECORDS AT IPL OPENING MATCH

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    Star India’s digital platform Hotstar attracted 7.2 million video views for the first match of this year’s Indian Premier League (IPL), following its streaming success during the recent ICC Cricket World Cup. The match, between Mumbai Indians and Kolkata Knight Riders, kicked off IPL 2015 on 8 April. The 7.2 million views it attracted is six times that registered by sister platform starsports.com for the opening match of IPL 2014.The media group predicts it is likely to reach more than 100 million digital fans over the course of IPL 2015,and expects its advertiser base to triple this season with 60 brands expected to advertise on Hotstar and Starsports.com. “Mobile has emerged as a preferred platform for 87 million Indians and we will look to renew the fans’ relationship with Pepsi IPL on Hotstar,” said Sanjay Gupta, COO, Star India.

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