Over the past couple of years, Discovery India has managed to register robust growth. With channels like Discovery, TLC, Discovery Kids, DSport and Jeet in its portfolio, the company decided to localise its offerings in India rather than refurbish international fare. This curation saw it create Discovery Jeet, which showcases niche content based on real-life stories. This is part of the innovation that the broadcasting company has outlined for India, which is dominated by other players. For its sports channel, DSport, Discovery again plans to go niche and create programmes that are not mass, but is more selective – for instance for audiences who are passionate about horse riding, golf and cycling, etc. Coming up soon is the launch of its OTT platform with content around food, auto, wildlife and other passionate communities.
Hot 100, TV Broadcasters, Karan Bajaj, Discovery Communications
16 July 2018