Hot 100 – System Integrators, Mala Mathur, Director, Ideal Broadcasting India

Ideal Broadcasting India, Mala Mathur, Naaptol, Viacom18


If you offer solutions around just few technologies, how do you help your client if they encounter problems in domains you are unfamiliar with? Aware that this is a quagmire most systems integrators land up in, Ideal Broadcasting India has consciously decided to stay technology agnostic.

Talking about last year’s highlights, Mala Mathur said, “Some prominent projects in India includes the studio and post setup for Asianet, setting up the technical backbone for Naaptol, upgrading Vijay TV’s standard definition post-production facility to HD and providing monitoring and playout solutions to Tata Sky.”

However, the truly interesting aspect was when her team got to showcase its technical expertise as it handled myriad projects like building mobile studios and offering communication solutions for the defence sector.

This Indian arm year of the Hong Kong-headquartered Ideal Systems has a desirable client list comprising Star TV India, Bloomberg, Sony Pictures Network, Walt Disney India, Viacom18, Zee Entertainment Enterprises Ltd, Times Now, UTV, etc. In its 25th year now, Mathur wants to ensure that Ideal Broadcasting India continues to put its customer first, and will continue to partner with brands that offer the best technology for challenges that her clients face.

As long as it addresses the customer’s needs, she is willing to work with any technology or provider for a project. Because customer comes first, is her foremost credo!

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