HOT 100 – OTT – Nickhil Jakatdar Founder & CEO, Vuclip

Freemium, Interviews, Nickhil Jakatdar, OTT, Special Reports, Viu, VuClip

Share

A month after Viu’s launch in March 2016, it registered over 5 lakh downloads in India. Aware that other OTT players are witnessing oscillating viewership, VuClip realised that …


A month after Viu’s launch in March 2016, it registered over 5 lakh downloads in India. Aware that other OTT players are witnessing oscillating viewership, VuClip realised that having the right business model in place is pertinent to stay profitable. “Our surveys show us that Indian consumers are more value conscious and quality focused than price sensitive,” said Nickhil Jakatdar, while explaining why Viu adopted a freemium model.

One factor that played a significant role in Viu’s success is its patented Dynamic Adaptive Transcoding technology that delivers a buffer-free viewing experience across multiple devices and networks. Jakatdar is aware that VOD players in India are increasingly foraying into creation of original series to add catch-up content to stay relevant. Since content exclusivity is something that OTT players will vie for to gain a competitive advantage, Viu viewers can expect more exclusive content 2016 onwards. If all goes as per his plans, the celebratory mode Jakatdar began 2016 with could continue well through the year.

Most Popular

Editor's Choice

FAVOUR’IP’E - The IP technology and its future projection
FAVOUR’IP’E - The IP technology has been embraced and reviewed extensively, tagging along with it a need to...
DECIPHERING FINESSE - In conversation with the men behind the visually ethereal movie - Zero
In conversation with VFX producer - Keitan Yadav, VFX supervisor - Haresh Hingorani, DOP - Manu Anand, and...
BOSS MAN: K Yegneshwara Iyer, head of Technology at Times Network, talks about newsrooms, technology, and Crossfit workouts
K Yegneshwara Iyer, head of Technology at Times Network, talks about newsrooms, technology, and Crossfit workoutsBy Anisha GakharK...

Don't Miss a Story