Hot 100, Radio Broadcasters, Prashant Panday, MD & CEO, Radio Mirchi, Times Group

Features

Share

The most important milestone for the company this year was the launch of Mirchi in Chandigarh, Guwahati, Kochi, Jammu, Srinagar and Kozhikode. The success of Mirchi Love and Mirchi 95 contributed 25% to its overall revenues. The company claimed that Mirchi Love commands the second highest pricing in most markets, while Mirchi 95 is the number one priced brand. The profitability of its non-radio business grew from about 19% to about 24% during this year. The company has 21 online stations with nearly 400 million streams last year and over two million subscribers on YouTube. Mirchi also emerged as the leading Hindi channel in the UAE, thus adding another feather to the company’s hat.

Most Popular

Editor's Choice

DISTANCE NO BAR - Rajesh Mishra, CEO, UFO Moviez India Limited, on satellite connectivity - Part IV
FUTURE PROJECTIONUFO will continue to use satellites for all future projects, over the years to come. According to...
DISTANCE NO BAR - Rajesh Mishra, CEO, UFO Moviez India Limited, on satellite connectivity - Part III
TRACTION ALONG WITH CREDIBILITYA satellite delivers round the clock. It allows for multiple downloads, permutations and combinations. UFO...
DISTANCE NO BAR - Rajesh Mishra, CEO, UFO Moviez India Limited, on satellite connectivity - Part II
THE TECHNOLOGYThere are two kinds of satellite connectivity systems which can be set up for distribution needs. The...

Don't Miss a Story