Great Expectations



244 first-time exhibitors will join a variety of exhibitors on the nearly one million square feet of space that comprises 2018 NAB Show

More than 40 British companies, five for the first time, will feature the latest the UK has to offer in broadcast and media technology and services at NAB Show 2018. This annual trade show will be held at Las Vegas Convention Center from 9th to 12th April, 2018.
New to NAB this year at the British Pavilion are audio/video alignment specialists Hitomi; network storage solution provider Pixit Media; image processing experts Spectral Edge Ltd; automatic speech recognition technology providers Speechmatics; and control room solution provider Lund Halsey.
Tradefair negotiates subsidies from the UK government, provides logistical support, and provides operations for the British Pavilion, which is particularly useful for many of the smaller businesses as it enables them to focus on presenting their products and services rather than stand logistics.
The companies exhibiting in the UK Pavilion under the Technology is Great banner produce, manufacture, or represent a range of products and services that are among the best the UK has to offer. “NAB continues to be a core event for broadcasters, even in terms of defining exactly what ‘broadcast’ means these days,” said Tradefair MD, Mark Birchall. “The UK companies attending NAB Show with our support this year are key participants in that conversation.”

Future of content production
Another debut will be the Travel Video Awards (TVAs), a new awards show. Created by Citizine Networks, Inc., the awards honour innovative and inspiring travel videos released in 2017 by independent filmmakers, the travel industry, media companies and lifestyle brands.
“The trillion-dollar travel industry is fueled by a consumer base that uses video over 70% of the time when making travel decisions,” said Citizine founder and CEO, Philip DeBevoise. “Travel videos are a powerful marketing tool, similar to what music videos are for the music industry– highly engaging content that leads to transactions. As MTV created the Video Music Awards (VMAs) to honor the creative work of the music industry, the TVAs seek to do the same for the travel industry.”
Coming to the knowledge series, NAB Show will feature an exclusive keynote session that provides a front-row seat to the future of content creation. The session, produced by Amazon Web Services, will explore the latest cloud-based media workflows combined with advanced machine learning to deliver next-level, immersive viewing experiences. It is divided into three acts and will take place Wednesday, April 11 at 11:00 a.m. on the NAB Show Main Stage in the North Hall of the Las Vegas Convention Center.
NAB Show will also present a panel of leading women in media to discuss the impact of disruptive forces on audience, revenue and the workforce. The panel is produced in partnership with National Association of Broadcasters Education Foundation, TVNewsCheck, Alliance for Women in Media and Radio Ink.
In the session titled, ‘Leading Through Disruption’, panelists Amy Emmerich from Refinery29; Muriel De Lathouwer of EVS; Ginny Morris of Hubbard Radio; and Marian Pittman of Cox Media Group will examine how to strategically position an organization to thrive in a climate of rapid-fire change. Moderated by former AdWeek and Politico reporter Katy Bachman, the panel will explore the varying effects of digital transformations, consolidation and FANG (Facebook, Amazon, Netflix and Google).
“Disruptive forces present a unique opportunity for future-focused leaders to empower competitive advantage,” said NAB executive VP of communications, Dennis Wharton. “The insights from this impressive panel of executives will address how to fully harness the power of these emerging forces to strengthen business models.”

Digital managers-turned-senior corporate leaders from top broadcast companies will discuss the shift in corporate executive progression from digital professional to CEO in another panel discussion titled, ‘DFXtra: Digital Leaders Take Charge – President and CEO Panel’. Each panelist will discuss his or her path from digital leader to top executive and how this shift may signal a new focus for the industry. The panel is part of the Digital Futures Exchange (DFX) powered by PILOT – an innovation initiative of the National Association of Broadcasters.
Moderated by Sam Matheny, NAB’s executive VP of technology and CTO, the panel will feature Capitol Broadcasting Company’s president and COO, Jimmy Goodmon; Raycom Media’s CEO, Pat LaPlatney; ABC-owned Television Stations’ group president, Wendy McMahon; and The E.W. Scripps Company’s CEO, Adam Symson.
“Experience in digital media and program development is in growing demand as broadcasters seize opportunities on platforms that transcend traditional boundaries,” said executive director of PILOT, John Clark. “As the industry continues to advance, the journey to broadcasting’s C-level positions increasingly passes through the digital department.”
The NAB Show 2018 in Las Vegas is touted as the world’s largest convention encompassing The M.E.T. Effect, the convergence of media, entertainment and technology. With 1,03,000 attendees from 161 countries and over 1,800 exhibitors, it is the ideal marketplace for solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways.

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