From the presence of renowned director Ang Lee, to the attendance of Ben Sherwood, Co-chairman of Disney Media Networks; from a conference on leveraging successful digital content strategies, to a virtual reality showcase; the 2016 NAB Show has something for everyone.
With 103,000 attendees from 166 countries and 1,700+ exhibitors, the 2016 NAB Show is the ultimate marketplace for digital media and entertainment. As Sanjay Kirimanjeshwar, Head of Global Marketing, Amagi Media Labs summed it up, NAB presents an unparalleled opportunity to meet decision makers and influencers at one place.
This year, the event – which is touted as the world’s largest electronic media show covering the creation, management and delivery of content across all platforms – will be held from 16th to 21st April, 2016 at Las Vegas. From creation to consumption, across multiple platforms and countless nationalities, it is home to solutions that transcend traditional broadcasting and embraces content delivery to new screens in novel ways.
NEW THINGS ON THE BLOCK
A unique feature this year will be the Digital Futures Exchange (DFX), a conference that will showcase emerging trends and best practices for broadcasters to leverage successful digital content strategies and drive new revenue.
“We developed DFX especially for those responsible for driving digital revenue for their companies,” said Sam Matheny, NAB’s CTO. Attendees will learn how to develop strategies that leverage macro trends for long-term success, examine digital strategies for content and marketing, share examples of managing the shift to digital media spending besides discussing the state of the news media and how millennials’ news habits differ.
NAB Show has also partnered with Kaleidoscope, a community for virtual reality (VR) creators, to host the inaugural Kaleidoscope VR Showcase at the conference. It will feature landmark virtual reality films and immersive experiences from North America, Europe, South America, etc, giving attendees the opportunity to travel to virtual worlds and experience narrative, environmental and interactive content.
“With the rapid evolution of media and entertainment, it is clear that virtual reality will play a prominent role in the future of film and broadcasting,” said Chris Brown, Executive VP-Conventions and Business Operations, NAB. “Kaleidoscope will be a major highlight of our virtual reality educational programming. We can’t wait to see what this next generation of artists brings to the NAB Show floor.”
NOTABLE ROLL CALL
This year, legendary executive producer/writer Chuck Lorre — the creative force behind the Warner Bros Television hit broadcast comedies ‘The Big Bang Theory’, ‘Mom’, ‘Mike & Molly’ and ‘Two and a Half Men’ for CBS — will be inducted into the NAB Broadcasting Hall of Fame. This aside, Ben Silverman, Emmy and Golden Globe-winning Executive Producer and Chairman and Founder of Electus, will kick off the 3rd Annual Media Finance and Investor Conference (MFIC) at the Show. Silverman will be interviewed by Brant Pinvidic, CEO, INvelop Entertainment.
Moreover, renowned director Ang Lee will present a keynote address and screen footage from his upcoming film ‘Billy Lynn’s Long Halftime Walk’ at NAB Show’s Future of Cinema Conference, produced in partnership with the Society of Motion Picture and Television Engineers (SMPTE). Lee will discuss his vision for cinema and the creative opportunities for the future of filmmaking. The audience will enjoy the first-ever public screening from the upcoming movie in its native 4K, 3D, 120-frames-per-second format using a cutting-edge dual laser projection system.
The opening remarks for the event will be given by Ben Sherwood, Co-chairman of Disney Media Networks and president, Disney|ABC Television Group, following NAB President and CEO Gordon Smith’s ‘State of the Broadcast Industry’ address.
Given that the event usually has an interesting line-up of speakers and sessions planned, it is no surprise that companies in the broadcasting and media industry are excited about it and make it a point to schedule it in their calendar well in advance. Russell Wise, VP – Global Sales, Volicon underlined the importance of participating in NAB by saying that it is all about opportunity and learning.
“Each year, this is where we educate the market about our new product offerings or enhancements; it is where we reconnect with our customers, meet with the press and partners; educate our market, and reach new prospects,” he said, stating why his company unfailing participated in NAB.
This is an opinion that quite a few in the industry seem to share as well!