GatesAir appoints Neville Cumming as director-key accounts

    ATSC 3.0, Broadcasters, GatesAir, Harris Corporation’s, Imagine Communications, Neville Cumming, News

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    The sales and engineering specialist joins GatesAir to guide US broadcast groups through spectrum repack and ATSC 3.0 transitions

    GatesAir, a provider of wireless, over-the-air content delivery solutions for radio and TV broadcasters, announced the return of former Harris Broadcast’s strategic sales manager, Neville Cumming, as director-key accounts. Cumming comes to GatesAir to support broadcast groups across the United States at a time when the over-the-air TV landscape is undergoing substantial transformation, including the multi-year spectrum repack and an expected transition to the next-generation ATSC 3.0 digital TV broadcast standard. He will report to Joseph Mack, VP-sales for Americas.

    Cumming’s experience in TV includes a lengthy broadcast engineering stint with the BBC before transitioning to influential positions with various industry manufacturers. This includes more than one decade with Harris Corporation, where he held strategic sales management roles with its microwave and broadcast communications divisions. Upon the creation of Imagine Communications and GatesAir following the divesture of Harris Corporation’s broadcast division, he remained with the Imagine Communications team to assist with transitioning customers to IP-based workflows.

    His years of expertise in over-the-air television further strengthens GatesAir’s already-robust sales and service team, ensuring that its customers have the industry’s best resources available to guide them through a long period of uncertainty and challenging transitions. Cumming notes that timelines will be the greatest challenge associated with the repack, and he will focus on helping customers make plans, define goals and execute schedules as the current UHF bidding process continues.

    “My experience includes helping U.S. TV broadcasters through the analog to digital transition, which like the spectrum repack was a deadline-driven project that required a thoughtful and sensitive approach for hundreds of broadcast customers nationwide,” said Cumming. “Moving forward, as we look to ATSC 3.0 and its native IP networking capabilities, I’m excited to leverage my engineering and IP experience to help customers architect the most effective UHF and VHF over-the-air solutions. Given its broad product portfolio and energy-efficient transmitter range—the latter of which will be very important to reduce operational costs around repack projects—GatesAir is well-positioned to lead the industry through these migrations.”

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