Fullscreen recently acquired McBeard, a social-media studio that creates branded content for clients including Netflix, 20th Century Fox, NBCUniversal, Warner Bros. and Sony Pictures.
The deal enables it to further diversify beyond the core YouTube multichannel network business.
LA-based McBeard has more than 100 employees, who create content for clients distributed via Facebook, Twitter, Instagram, Tumblr, Pinterest and Snapchat. Fullscreen touted the acquisition as beefing up its ability to develop and distribute social content at high scale on behalf of its creator partners, content production units and major brand partners.
“The way people consume content today is dramatically different, so it’s important to create differently in order to reach them,” said Fullscreen’s founder and CEO George Strompolos. “The McBeard team has mastered the art and science of creating social content that people love to engage with and share.” Last year, Fullscreen acquired Rooster Teeth, a top studio based in Austin and is expanding into full-length films as well.