In a recent installment of the Excellence in Marketing Series, Cindy Zuelsdorf from Kokoro Marketing engaged in a thought-provoking conversation with Andreas Hilmer from Lawo and Manoj Sawalani of Digital Studio India. The webinar, titled “How to Choose the Right Marketing Mix for 2024,” addressed crucial topics that resonated with the audience.
The discussion delved into the significance of understanding personas in shaping decision-making processes amid a plethora of marketing options. Attendees gained valuable insights into refining their audience targeting strategies, with one participant expressing confidence in defining a more specific audience and utilizing tailored personas. The encouragement to “color outside the lines” and the mention of achieving a remarkable $42 return on investment for every dollar spent on a CRM program for direct emails left a lasting impression.
The recording also explored key topics, including determining effective approaches to reach ideal clients, prioritizing initiatives with limited budgets, optimizing trade show investments, fostering trust through marketing efforts, and the strategic evaluation of seizing opportunities even if they deviate from the ideal mix.
A recurring theme emphasized the harmonious integration of marketing systems with a personal touch. Attendees highlighted the importance of blending human uniqueness with technological tools, emphasizing that such discussions are often overlooked in many companies.
For those who missed the live session, the recording is available for a comprehensive understanding of the insights shared during this illuminating exploration of marketing strategies for 2024.
