Object Matrix Launches World’s First Hybrid NAB

Object Matrix, World’s First Hybrid NAB, Nick Pearce, NAB Show, Jonathan Morgan


Object Matrix has announced that the latest version of its media focused hybrid cloud object storage solution. MatrixStore 4.1 will be launched at Hybrid NAB 2020.
Depending on whether or not the NAB show will be cancelled, Object matrix will host a physical booth presence both on-prem in Vegas, and in its offices based in Cardiff (Wales, UK). Visitors will be able to visit both booth locations in what will be the world’s first hybrid presence at a tradeshow. In the event of the show being cancelled, sales teams from Object Matrix will continue to visit customers across the USA from the 19th – 22nd April to ensure that momentum continues.
All action from the Cardiff NAB booth will be streamed live including demos, walk by meetings and also interviews with customers and prospects who drop in. Given the location, there will be an abundance of Welsh beer, Whisky and Cheese on offer.

Nick Pearce, Sales and Marketing Director, Object Matrix said: “Face to face time with our customers and partners is very important to us. Shows being cancelled can have a big effect on hundreds of small companies that support the media and entertainment industry so we hope we’ll see a good response to moving our ‘stand’ online. We will be open for business throughout the week of NAB to ensure our customers and prospects continue to learn more about our new product releases including some amazing new features that include, in a timely fashion, features that enable people to better work remotely with their media archives.”
The latest version features enhanced security access controls, making it easier to restrict access for individuals at a very granular level. The audit capability has also been enhanced to make audits much easier to analyse and improve digital content governance.

Jonathan Morgan, CEO, Object Matrix, commented: “For media organisations, it’s not just about content. Having the right metadata in place is absolutely crucial to ensure discoverability and ultimately this enables video services to be monetised. The latest updates are all aimed at making those workflows more efficient and helping our customers stay in control of their assets.”

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