This year at BroadcastAsia, Sony showcased its latest line-up of innovative solutions that redefines reality, reiterating Sony as the driving force behind media operators and content creatives, inspiring and enabling them as well as enhancing their storytelling capabilities. Empowering customers in Asia Pacific with solutions that cater to their needs and budgets, visitors to the Sony booth witnessed a wide array of products and technologies that support the creation of valued and engaging assets alongside workflow efficiency that drive flexibility and enrich collaboration, through the demonstration of 4K, 8K, high dynamic range (HDR), IP, and more.
Among the multiple key product and solution highlights, Sony showcased its palm-sized 4K HDR professional camcorders, HXR-NX80 and PXW-Z90. They will receive additional workflow flexibility via a free firmware upgrade. Introducing a new proposition for users to streamline the process of acquiring live content, the camcorders will be enhanced with Simple Live Streaming, providing opportunities for content creators to shoot wherever and however they want.
At the Sony BroadcastAsia press event, Professional Solutions Company (PSAP) announced the launch of Sony’s Unforgettable Moment Video Content 2019, a short-film competition that invites content creators from Indonesia, Malaysia, Singapore, Thailand and Vietnam, to express their world of emotions, through the power of creativity and technology. Open to everyday storytellers, the video must be shot with a camcorder, any brand and make, and should be between three to five minutes in length.