Veritone, Inc. has announced that its Veritone Attribute application, a near real-time media attribution solution, received the Product of the Year Award in the Best New Radio Technology category, at the recent NAB Show 2019 in Las Vegas. The first official awards at the NAB Show, the program recognises promising products and technologies showcased by exhibitors.
"Nominees like Veritone are revolutionising the way people experience media and entertainment," said Chris Brown, NAB EVP - Conventions and Business Operations, NAB. "The 2019 NAB Show Product of the Year Awards highlight the best of what's new at the premier launchpad for breakthroughs at the intersection of media, entertainment, and technology."
Veritone Attribute gives radio and television broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time. It helps make connections between advertising campaigns and activity on the advertiser's website within a user defined timespan. Attribute analyses data related to prerecorded spots and live reads and organic mentions.
The information gleaned from Attribute gives broadcasters the ability tocontend with their digital counterparts, while at the same time providing advertisers a means to complement their digital advertising strategy by understanding campaign performance across multiple channels.
"Attribute addresses a need to quantifiably demonstrate how well campaigns are working and provide optimisation insights for those that are underperforming. aiWARE's configurable infrastructure allowed us to quickly develop a product that helps to solve a challenge and address a gap in the market for both broadcasters and advertisers," said Michael Kennedy, product manager for Veritone Attribute. "It's very gratifying to have this recognised by the NAB."