One of India’s broadcasters, ETV Network, has turned to LiveU technology for their national digital media platform – ETV Bharat. The LU-Smart mobile app was chosen to maximise their content-gathering potential as part of LiveU’s Go-Plan, providing LiveU software access to unlimited users on their smartphones. LU-Smart enables anyone in the organisation, to go live with broadcast-quality video transmission.
“With the race to break news first, we need to be everywhere. To make sure that we do not miss out on any action even to a micro level, we chose the LiveU Go-Plan which allows us to go live from anywhere. One of the reasons it was an easy choice for us, is the 24/7 support we have been getting from LiveU,” said P.R.K. Raju, assistant chief engineer, ETV.
With LiveU’s Go-Plan, broadcasters can purchase a pool of data every month, for use among as many LU-Smart devices as they need. Everyone, from a production assistant to a camera person, can go live at anytime from anywhere in the world.
“LiveU is delighted to be the trusted technology for ETV Bharat. It was extremely important for us to be able to meet all their specific and challenging product requirements, enabling them to broaden their newsgathering capabilities. We are committed to continue providing innovative products and close support to our customers in India,” said Ranjit Bhatti, director – South Asia, LiveU Ltd.
The LU-Smart bonds internal Wi-Fi and cellular connections to reach optimal video quality and resiliency. LU-Smart supports iPhone and Android phones, and is monitored and managed by LiveU Central as any other field unit.