Brings strong brand and product development experience and digital acumen to diversify Discovery’s India product offering
In a bid to drive aggressive growth and expand its existing asset base, Discovery Networks Asia-Pacific has appointed Karan Bajaj as senior VP and GM of South Asia with effect from October 17, 2016. Bajaj will focus on re-formulating Discovery’s product suite in line with accelerating demand for regional and digital offerings. He will also be responsible for executing on the company’s stated ambition to step outside of its current category leadership to build broader flagship brands and actively seek out inorganic growth opportunities.
Bajaj will be based in Mumbai and report to Arthur Bastings, president and MD of Discovery Networks Asia Pacific. Commenting on the appointment, Bastings said, “India has quickly become one of Discovery’s top-priority global markets. These are exciting times as we strategically step up our investments to take advantage of very dynamic growth in both TV and digital. Karan brings that rare combination of creative flair, a strong instinct for the Indian millennial zeitgeist and a cutting-edge leadership style. His proven track record of scaling businesses and brands speaks for itself.”
Bajaj brings over 15 years of brand management and digital strategy experience across Asia and North America. He was most recently with Aden and Anais in New York where as CMO he spearheaded marketing, design and advertising, specializing in digital approaches. Prior to that, he was in a variety of senior strategy and brand leadership roles with Kraft, Boston Consulting Group and Procter & Gamble. He was named a ‘Top 40 Under 40 US Executive’ by Advertising Age in 2008.
Bajaj has penned novels like ‘Keep off the Grass’, ‘Johnny Gone Down’ and ‘The Yoga of Max’s Discontent’. He holds a Master’s Degree in Business Administration from IIM Bangalore and Bachelor’s in Mechanical Engineering from Birla Institute of Technology.