David Godfrey, VP and GM, Asia Pacific, Bitmovin


What are some innovations that BitMovin will be showcasing?
We are showcasing several groundbreaking technologies at BroadcastAsia this year that reveal the latest video streaming tech – from our newest Player v8 solution to next-generation streaming optimizations, AI video encoding and our multi-codec, end-to-end workflow that supports next generation standards such as AV1.

What challenges does the broadcasting, content creation, production, media and entertainment industry face?
A main challenge faced by the industry revolves around how to maximise bandwidth and deliver higher quality outputs – lowering costs and increasing the quality of content delivered. There’s no reason why bandwidth restrictions should hold back innovation in consumer experience. Our new partnership with iflix, a leading entertainment service for emerging markets, demonstrates that the delivery of content (such as TV shows, movies and sports) in HD (high definition) video over low bandwidth mobile networks across the Asia Pacific region is indeed a reality.

Can technology mitigate these challenges?
From our side, and the work that we do around video delivery, better encoding is the best way to solve the complex challenges of video delivery. Traditional methods do not process high-quality content such as Ultra HD and High Dynamic Range quickly or well enough to deliver the kind of experiences consumers have come to expect.
With solutions like our AI-powered encoding, we enable our customers to benefit from higher quality outputs and lower bitrates so they can either make savings on the CDN – or offer a higher quality service than their competitors. The need to save costs and improve performance will also drive the adoption of containerised computing and we are already seeing many companies joining us in developing containerized solutions.

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