The Convergence India 2019 is back with its 27th edition, with an aim to accelerate the vision of ‘Digital India’ forward
BY ANISHA GAKHAR
According to Convergence India statistics, India’s internet economy will surpass $250 billion by 2020. Our country is anticipated to reach 84 billion internet video minutes per month by 2021, with total unique subscribers reaching 955 million by 2020. Digital payments in India will be seen touching $500 billion by 2020. In an era defined by consistent digital advancements, one has to keep pace with the augmentations in order to stay in the hearsay. The Convergence India expo was conceived in 1992, and is now credited as one of India’s leading technology shows. Theexhibition and concurrent conference sessions are held at the capital, Delhi, and usually span over three days, with each day flashing the spotlight on current fads and technologies pertaining to telecommunication, broadcast, cable and satellite TV, cloud and big data, IoT, digital homes, mobile devices, film and radio, content creation, management and delivery, amongst others. The convention also aims at facilitating engagement with digital innovators, international business gurus, telecommunication and broadcasting czars, leaders from IT, Internet and IoT industries.
“Attending the expo helped me understand the underlying building blocks of big data and how to build a business on top of it,” said Raj Mohan Nair from India TV.
It is a mecca of industry experts coming together under one roof to take ahead the vision of making India a $1-trillion digital economy in the coming years. Every year, the expo culminates into a networking opportunity for exhibitors, speakers, visitors and delegates, thus, resulting in empowering the citizens of the country by transforming the landscape of Indian economy. The event highlights over 25,000 visitors, over 800 exhibitors, around 1500 delegates, over 200 eminent speakers, and participation from over 30 countries, every year.
EXHIBITIng the best
The exhibition has served as a common ground for all things technology, instigating interaction opportunities and business prospects over the years. It is a platform for people to experience new product launches live, or release announcements. It enables the exhibitors to tap on the latest industry trends, and gauge market competition. Through a series of conference tracks, workshops, keynotes and sessions that focus on themes that are poised to disrupt and challenge the media industry in the near future, participants will learn about the impact these advancements will have on driving operational efficiencies and increasing revenue.
“Convergence India has shown continued growth in the key parameters of visitor and exhibitor numbers, and exhibition space. The event provides an opportunity to explore three areas – ICT, IoT and embedded technology – in one place,” said Prem Behl, chairman, Exhibitions India Group. In its 2018 edition, the expo catalysed goodwill and business for the exhibitors, with around 90% of them being able to establish useful business relationships. An over-whelming 91% of them expected business as a result of exhibiting at the convention.
This year, the expo is all set to put up demonstrations from global influential companies, with a plethora of products relating to content production, content management, content delivery, emerging technologies, and enterprise solutions. The topics under content production include 4K/UHD/HDR, cameras and lenses, immersive and VR/AR technologies, live production, remote production, aerial production, motion capture, virtual production, professional lighting, digital display, animation, VFx / motion graphics, editing, mastering, duplication and conversion, music and sound libraries, subtitling and captioning, and workflow solutions, amongst others. Content management will also be addressed, with topics ranging from content media cyber security, MAM and storage, IP/ networking infrastructure, security and conversion, newsroom automation, signal management and processing, to systems integration, video/content servers/video processing/ and VoIP/AoIP.
The exhibition will also witness product technologies relating to content delivery, which include advanced/hybrid set top boxes, antennas, transmitters and towers, broadband/cable/cloud/IPTV/satellite, cloud based video management, content delivery network, hbbTV/IPTV/IP video/broadband video, microwave/RF accessories, interactive multiplatform (TV/web/mobile), OTT, satellite broadband communications. Other latest technologies and solutions expected to be on display are Artificial Intelligence (AI), Augmented Reality (AR), business analytics, blockchain, cloud and big data, data centre and hosting services, digital media marketing, digital payments, enterprise and mobility solutions, enterprise networks and technologies, green data centres, green power, Internet of Things (IoT), intelligent agents (chat bots, robotics, automation), mixed reality, security and cyber security, sensors, smart cities solutions, smart manufacturing, unified communications and collaboration, Vehicle-to-Everything (Smart Transport), Virtual Reality (VR), and wearables.
CONFERENCES to conclude
The conference sessions lined up for the coming edition, cater to topics that address the challenges faced by the industry, solutions and disruption. The conferences will comprise of keynote sessions, debates, and knowledge-sharing sessions.
The Day 1 conferences will begin with an inaugural session on the topic ‘Digital India – Connecting the unconnected.’ Other simultaneous sessions will be dedicated to topics like ‘Vision 2020 – Making India ready for 5G adoption,’ ‘Future of digital content: Rise of social platforms and viewership,’ ‘Demystifying the potential of Artificial Intelligence & IoT,’ and ‘Monetisation Strategies for OTT in 2019.’
The Day 2 schedule will incorporate insightful topics including, ‘OTT partnerships: Opportunities & Challenges,’ ‘Digital transformation in India: Progress & challenges,’ ‘Protecting IoT from new threats of connected reality,’ and ‘Blockchain for better Governance.’ The second day will also witness a gaming session which will be announced at the venue, followed by a broadcasters meet.
Topics to be addressed on the third day include ‘As the Global take up of UHD is commencing, how it will affect distribution to end viewers, ’‘Role of Cloud & Big Data analysis in Digital Transformation,’ ‘IoT driving innovation in automotive & mobility,’ and ‘IP has been around for some time now. How will various IP techniques in media effect. How we consume material?’
Other concurrent topics that will be debated on are ‘Traditional, Pay TV and OTT- Risk, challenge and contending experience among the three modes,’ ‘OTT-Next steps into a new video era by integrating the OTT and TV experience,’ ‘When is the right time to move to in IP work flow in production,’ and ‘Working with UHD and HDR-How does producing programming in 4K and UHD change the way the material is handled and distributed to the end view?’
Various companies submit knowledge papers corresponding to key information. For instance, last year, Frost & Sullivan launched the knowledge paper titled, ‘Outlook for Indian Telecom and Broadcast Industry’, that analyses the latest market trends and captures the industry outlook of the media industry. At the launch, Vidya S Nath, senior research director, Digital Media Practice, said, “For years, the show has brought together several international technology companies as well as end users in India, who work together to adapt modern day requirements of digital and connected environments.”
The event will host dedicated zones for various technologies. The zones with thereby include keynote sessions from speakers belonging to various global brands. The sessions will focus on industrial and consumer IoT verticals such as AR/VR, AI, blockchain, and robotics wearables. Last year, the expo’s major attractions were Mitra, the humanoid robot, and the launch of the world’s first tea-making robot, Hi Arya.
Also, the SATCOM Pavilion will host companies exhibiting latest technologies in the satellite communications. It is expected to attract visitors from satellite operators, broadcasters, and DTH service providers.
The event sure does look exciting, and so does the weather in Delhi!