Calrec’s Brio audio consoles see success in Japanese market

Audio, Broadcast, Calrec, Console, Japan, Mixing, News, International News

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Calrec’s Brio audio console

In 2018, Calrec Audio generated momentum in the Japanese broadcasting market with the sale of 40 of its Brio audio consoles to a number of Japanese broadcasters. The installations were provided by Calrec’s exclusive Japanese distributor, Hibino Intersound. The customers have been using their Brios in a variety of ways, including for sub-mixing or as backup consoles.
“Because the Brio is a compact and less expensive console than others in its class, we have been able to penetrate the broadcast market here in Japan on an impressive level. Our customers highlight that the Brio is easy to learn and use, and they are also impressed with Calrec’s flexible Hydra2 networking capabilities,” said Takashi Kozuma, manager, Broadcast Market, Hibino.
Anthony Harrison, sales manager – International, Calrec commented, “The need for a low-cost, high quality, powerful broadcast console is pretty prevalent in Japan, which is proven by the success we are having with Brio. When you compare price to specifications, the Brio is great value. We are delighted that so many important broadcasters in the region are able to harness the power and networking capabilities of Brio.”

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